Trail Of Beers
by Melissa Chessher
Ommegang (named after a Belgian festival that commemorates a
returning king; it went on and on for several dawns) distributes
its ales to 34 states (for states with alcohol-content
restrictions, the ales' 5.1 to 9.8 percent might take it out of
contention). But it can't meet the demand for its product - Abbey
Ale, Hennepin Saison Farmhouse
Ale, Rare Vos
Amber Ale, Ommegang
White, and Three Philosophers Quadrupel Belgian Style Ale -
necessitating a quadrupling of its facilities. When the brewery
began production in 1997, they created about 2,800 barrels of ale.
Last year, production stood at 6,500. In three years they hope to
triple that figure to 20,000. "It's incredibly painful not to meet
the demand that's out there," says Randy Thiel, Ommegang's
brewmaster. "It kind of hurts the pride."
There is plenty to be proud of here. Ommegang represents the best
of the craft-beer renaissance, a turn to handmade beers that
benefited from the microbrewery explosion of the '90s, and a prime
example of what's been dubbed "beer tourism," a growing segment of
the traveling population that uses its mug as its travel
planner.
That's why I'm here today. Beyond the diners sitting down to a nice
meal in Manhattan and popping open a $16.50 bottle of Ommegang's
Abbey Rare Vos, a light amber ale that uses a caramel malt and
grains of paradise to achieve its flavor, there are people like me
who want to come and see the place, taste the beers, and witness
the production process. A beer tourist, if you will. Last year,
Ommegang welcomed 15,000 such beer geeks.
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