Abraham Louis Breguet | Audemars collector | Heritage Museum | Joux Valley

A Work Of Art

by Larry Olmsted

Vacheron Constantin is the oldest watchmaker in Switzerland, currently celebrating its 250th anniversary. Two years ago, the company opened a large new headquarters, converting its previous home, the Maison Vacheron Constantin, into a Heritage Museum and boutique. Here you can explore a workshop devoted to the restoration of antique watches, a collection of historically valuable timepieces, watchmaking equipment­ and furniture from previous centuries, and themed exhibitions that change frequently.

Horological attractions continue as soon as you leave Geneva, and the Swiss Tourism board has mapped out a Watchmaker's Route for visitors to follow, though it is not comprehensive. The first stop of note is Franck Muller Watchland, the factory of one of the most successful new brands in fine watches, just over a decade old.

Less than half an hour away, you cross the mountains into the Joux Valley, also fittingly known as the Watch Valley, and almost immediately upon descending the steep pass you enter the main street of the twin villages of Le Sentier and Les Brassus. Several heavy hitters of the fine-watch world sit here: Audemars Piguet on the left, then Blancpain to the right, and Jaeger Le Coultre to the left again - all within walking distance. Farther down the road sits Breguet, whose founder, Abraham Louis Breguet, was the most renowned innovator in watch history and whose watches were worn by Napoleon and Marie Antoinette. Audemars Piguet has a small museum, open by appointment, tracing the history of the company and its signature Royal Oak line of watches, including one of the three original special editions worn by Arnold Schwarzenegger, an Audemars collector, in Terminator 3.





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ISSUE: Apr 1, 2006
American Way Cover - 4/1/2006