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American Way Magazine Digital Edition

ISSUE: February 1, 2012

Articles about advertising

page 1 - 5-1-2002

Two insiders take the industry to account. Are you sold? Shelly LazarusJOB Chairman and CEO ORG. Ogilvy & Mather WorldwidePLACE New York, New York"The ad industry isn't struggling for a whole new set of principles or abandoning the ones that made it ...

Article Excerpts:

... has got to understand that it''s no longer in the advertising. ...

The Big Tease - 9-1-2008

Hollywood spends big bucks on 150 seconds of eye candy just to lure you into the theater. At the intersection of art and commerce, watch for movie trailers that leave you wanting (lots) more.

Article Excerpts:

...of the Ant Farm, a Los Angeles– based advertising that makes film trailers, or previews, says none...

Changing Colors - 7-15-2008

Going blue -- and behind enemy lines -- is all part of Adam Werbach’s plan to change the world.

Article Excerpts:

...Act Now (which joined the Saatchi & Saatchi advertising this past January ) to help corporations clean...

...Now (which joined the Saatchi & Saatchi advertising thispast January ) to help corporations clean up...

The Feminine Mystique - 8-15-2009

As Mad Men’s Elisabeth Moss is a trailblazing Peggy Olson, woman in a man’s world.

Article Excerpts:

...the sole female copywriter at a fictional 1960s advertising that has made the 27-year-old a fan favorite and...