Alan Greenspan | Geoffrey A. Moore | Steven Berglas | Marcus Buckingham
Executive Reading
by
Mark HenricksIf you’ve kept up with all the latest business books, well, you might just have a little too much time on your hands. For those whose business bookshelves are a little more sparse, here are the 7 books we think should be required reading for every executive.
4. RECLAIMING THE FIRE: HOW SUCCESSFUL PEOPLE OVERCOME BURNOUT
By Dr. Steven Berglas, Random House, May 2001You’ll manage your own career better with the help of this psychiatrist’s lucid explanation of why you may feel unhappy even after achieving all your business goals, and what to do about it.
5. NOW, DISCOVER YOUR STRENGTHS
By Marcus Buckingham and Donald O. Clifton, Free Press, January 2001The master manual for managing people by allowing and encouraging them to do what they do well.
6. CREATIVE DESTRUCTION: WHY COMPANIES THAT ARE BUILT TO LAST UNDERPERFORM THE MARKET - AND HOW TO SUCCESSFULLY TRANSFORM THEM
By Richard Foster and Sarah Kaplan, Doubleday/Currency, April 2001A convincing argument that businesses can’t be both stable and dynamic, along with a detailed prescription for achieving high performance.
7. CROSSING THE CHASM: MARKETING AND SELLING HIGH-TECH PRODUCTS TO MAINSTREAM CUSTOMERS
By Geoffrey A. Moore, HarperBusiness, 1999Moore’s guide to navigating the gap separating innovative companies and products from the mainstream market is updated — and still highly relevant — in this revision of the 1991 original.
8. COMPETITIVE STRATEGY: TECHNIQUES FOR ANALYZINF INDUSTRIES AND COMPETITORS
By Michael E. Porter, Free Press, 1980Porter’s three generic strategies and five forces shaping strategy are as relevant today as they were when the original edition was published 21 years ago.
9. GREENSPAN: THE MAN BEHIND MONEY
By Justin Martin, Perseus, 2000For business biography, read this portrait of one of the most powerful figures on the world economic stage, Federal Reserve Chairman
Alan Greenspan.
10. THE FUTURE OF SUCCESS
By Robert Reich, Knopf, January 2001When it comes to covering societal trends that affect every business, the ex-Labor Secretary beats all contenders with this portrait of a nation of strivers who are shifting their targets.
Related Topics:
Print this Article |