Small farms across America tend to
their latest crop: tourists.
When was the last time you heard much about small farms in America?
Back in 1985 when
Willie Nelson launched Farm Aid?
The small-farm life hasn't gotten any easier since the days when
Willie first started collecting cash for the country's cropkeepers.
"Over the last 10 to 15 years, we've seen large agribusiness
operations [farms with at least $1 million in annual revenues]
begin to take over commodity production," says Desmond Jolly, an
agricultural economist at University of
California, Davis, and
director of UC's Small Farm Center. "Small farms have to find ways
to create niches like specialty crops, products, and selling
directly to consumers."
For many farmers, that niche is agricultural tourism, known simply
as agritourism. An umbrella term that encompasses everything from
roadside produce stands to U-pick farms to on-site
bed-and-breakfast operations, agritourism has helped more than a
few farmers keep their businesses - many of them generations old -
from being plowed under. But it offers a great deal more than
family fun and new life for some old farms; it also helps people
reconnect to history and the source of all that
food they buy at
their local megamarket. (Yes,
Virginia, milk does come from cows.
Believe it or not, more than a few farmers can tell tales of kids
who were flat-out flummoxed by that fact.)
And the one crop that farmers never charge for is their stories.
A Peach of an Idea
Larry King was in their cornfield. So was
Oprah Winfrey. And this
summer?
Jay Leno is expected to pop up and stay until late October.
No, celebrities aren't turning up to help harvest the Schnepf Farms
crops; their likenesses were cut into the cornfields, for Mark and
Carrie Schnepf's notion of a great maze.