BORN: Winter 1966/1967
Debuting as The American Way, the first issue was 20 pages
(not counting covers) and had eight
articles, three of which were travel-related (New York,
Phoenix, and California). The other stories were mostly about
aviation and flight service. Basically, it was a brochure made to
look like a magazine.
The earliest issues of American Way claim that the
magazine was "The American Airlines In-Flight Magazine for
America's Most Important Air Travellers." Though it doesn't say
that on the magazine now, it still holds true today - except, of
course, now we're the magazine for the world's most
important air travelers.
Prompted by a letter from a reader, in May/June 1969, the magazine
gets a table of contents and page numbers - as well as a
Letters to the Editor page.
When it was first published,
The American Way was designed
with a wrap cover. This practice was abandoned in 1970.
In May 1975,
The was dropped from the magazine's
title.
American Way's first CEO note ran on March 1, 1991.
Called
Vantage Point, it was written by Robert L.
Crandall.
The three largest issues of American Way (thus far) ran
210 pages each, and they were the November 1, 1999; November 15,
1999; and November 1, 2000, issues.