Pixar Animation Studios' approach to
creativity is a story worth the price of
admission.
F YOU WATCH enough of the movies made by Pixar Animation Studios,
you're bound to notice that the company's filmmakers love to create
unconventional characters - some might even call them misfits. In
Monsters, Inc., Sulley, the large, yet cuddly, mass of blue
fur and his colleague in fright, Mike, who looks like a walking
green eyeball, are actually afraid of the children they're supposed
to spook. In the
Toy Story movies, Woody, the Tom
Hanks-voiced cowboy character, has some serious abandonment issues,
and Pixar's latest film,
The Incredibles, features a family
of frustrated superheroes.
Perhaps their place of origin helps explain how these quirky,
sometimes neurotic, but always entertaining characters came to be.
Indeed, a walk around Pixar's headquarters in Emeryville,
California - just across the
Bay Bridge from
San Francisco - is
just about the absolute antithesis of a visit to, say, virtually
any corporate office park in the country. The outside of the main
building, which with its curved metal roof resembles an airplane
hangar, is surrounded by a large expanse of green space, including
a
soccer field,
volleyball nets, and an Olympic-size pool. Inside
the front door - where visitors are greeted by life-size versions
of the Incredibles and Syndrome - is a massive, airy atrium with an
espresso bar and cafeteria along one wall and a
bank of employee
mailboxes and foosball tables along the other. Where the animators
sit, bland cubicles have been jettisoned, replaced by elaborately
decorated minicottages, including one, housing a native of
Scotland, in the shape of a castle. Workers zip around the office
on foot-propelled scooters and there's not a tie in sight.