American Way Cover - 1/15/2001

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ANITA RODDICK | The Body Shop | Maurice Kanbar | Barry Maher

Executive Reading

by Mark Henricks

BUSINESS AS UNUSUAL: THE TRIUMPH OF ANITA RODDICK AND THE BODY SHOP
By Anita Roddick, Thorsons, $24.95


Anita Roddick has some explaining to do. How did Britain’s best-known female entrepreneur succeed in business while remaining a vocal foe of almost everything business stands for? In this new publication, the founder of The Body Shop natural beauty chain reveals all, recounting the many mishaps and successes of growing from one store to nearly 1,800 stores. Here’s one: She was turned down for a loan when she showed up wearing a Bob Dylan T-shirt and towing two young children, but got the startup money she needed — from the same banker — when she returned in a suit accompanied by a business plan and her husband.

FILLING THE GLASS: THE SKEPTIC'S GUIDE TO POSITIVE THINKING IN BUSINESS
By Barry Maher, Dearborn, $19.95


Sales trainer Barry Maher offers 10 strategies for helping salespeople believe in what they’re selling, or, failing that, sell what they believe in.

SECRETS FROM AN INVENTOR'S NOTEBOOK
By Maurice Kanbar, Council Oak Books, $22.95


If you’ve ever wondered how to turn your product idea into a fortune, Maurice Kanbar, creator of Tangoes puzzles and other inventions, has the answer. The ideas are still up to you.


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