Ann Roth | designer | Nike | Lands'' End | blisters
Made-to-order
by
American Way Staff
Lately, there's been a constant buzz about all the cool websites
where you can design your own [fill in the blank here]. Naturally,
I decided to join the masses and test the waters. The first thing I
discovered: The options are endless, from customizing a pair of
jeans (www.tailormade-jeanswear.com
) to creating the ultimate party dress (www.dressbydesign.com).
I, though, needed a new pair of shoes for the summer, so I opted
to create a kicky pair of espadrilles through Ann Roth
(www.annroth.com). Being that
the site belongs to an independent, Atlanta-based designer, it
doesn't have some of the bells and whistles that a lot of
custom-order websites like Nike (www.nikeid.com) and Lands' End
(www.landsend.com) do, but
after filling out a quick questionnaire - there's even a shoe
personality quiz, in case you're having trouble deciding - I was
able to convey my desired style of shoe, type and color of
fabric, and even the material that would tie around the ankle.
Roth processed the information, and a few days later, I received
an e-mail with several sample designs. I chose a dapper pair
with a mod paisley fabric at the toe and two different
coordinating ribbons for the tie. My one-of-a-kind Chocolate
Mint (so dubbed by Roth) shoes won several fans on a recent
outing, and at $140, they didn't cost any more than what a
similar pair of designer sandals would. And they fit like a
dream - which is, in fact, one of the major advantages of these
create-your-own sites.
Take MakeYourOwnJeans.com
, for example, where the first step is to input a series of
measurements - a move that ensures you will end up with a
perfect fit, whether you've got a long waist, big hips, or short
legs. Runners and other athletes especially appreciate being
able to custom-fit their footwear, a service offered through not
only Nike but Adidas (www.miadidas.com) and
Converse (www.converse.com). Imagine:
no more blisters!
But the real fun is in creating your own custom apparel, clicking
away between choices like short sleeves or long, stripes or solids,
cotton or silk, and buttons or zippers. And there are sites out
there for just about anything - whether you're wanting pieces for a
weekend hiking trip (www.beyondclothing.com) or
a Monday-morning business meeting (www.makeyourownsuits.com).
There's even a site where you can design your own prom dress
(www.promgirl.com) and your
own underwear (www.dtclothes.com) .
Personally, I think I'll stick with shoes for now.
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