American Way Cover - 6/1/2001

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Facts & Figures

by American Way Staff

A ROSE IS A ROSE, INC.

2,976 Number of U.S. firms that changed their names last year to appear unique, futuristic, or technologically cutting edge

296% Increase in the number of companies that changed names last year compared with eight years ago

5,000 to 8,500 Number of possibilities con-sidered by many companies before they settled on a new name

Source: Enterprise IG

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