American Way Cover - 5/1/2002

Features
Advertising, Under Review » Two insiders take the industry to account. Are you sold? Shelly LazarusJOB Chairman and CEO ORG. Ogilvy & Mather WorldwidePLACE New York, New York"The ad industry isn't struggling for a whole new set of principles or abandoning the ones that made it ...
Why The Net Really Changes Everything » According to The Cluetrain Manifesto co-author David Weinberger, the Web has been underhyped. That’s right, underhyped. In his book Small Pieces Loosely Joined: A Unified Theory of the Web (Perseus Books, 2002), David...
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Liqueur License » Lets face it: These days we take our liqueurs for less-than-medicinal purposes.
The Oracle Speaks » CEO Larry Ellison says new software gave Oracle the tools to integrate, communicate, and save a billion every year. And now he wants to do the same for your company.
Book Buzz
Hot Ink & Sounds » OUR READ PRIVATE DREAMS OF PUBLIC PEOPLE By Lauren Lawrence (Assouline Publishing, $35) CNN host Larry King provides the foreword to dream expert Lawrence’s coffee-table stunner that unveils the meaning behind the v...
Sound Board » MICHAEL BOLTON Only A Woman Like You (Jive Records) A trip through Bolton’s first release for Jive Records finds the 49-year-old soulful singer covering well-loved themes. The 11-track set opens with “Dance with Me,” a Latin-tinge...
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Fasttalk » Same Titles, Double Standards “When a man [CEO] leaves, he is getting the golden parachute to enjoy the good life. When a woman [CEO] leaves of her own accord, they say, ‘Well, she couldn’t take the pressure.’” John Chall...
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Facts & Figures

by American Way Staff

58% Of women keep their to-do lists and appointments on scraps of paper, the No. 1 method for females

55% Of men keep them in their heads, the No. 1 technique for males

13% Of those men write lists and appointments on their hands

5% Never plan anything at all


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