The gravity of the subject matter inspired Mays to get a little more serious in the most recent iCan commercials, in which he even dons a blazer -- the first time he has ever been dressed up on TV.

“It was a big step to cross over from dicers and cleaning products to people trusting me with their health,” Mays says. “I mean, Oxi-Clean is probably my biggest product, but I don’t think OxiClean has ever saved someone’s life. Maybe it has saved someone’s butt because they had a stain on the carpet, but not their life.”

Still, Mays isn’t sure exactly what will come next for him. He’s not turning away cleaners and choppers by any means, but he does think he’s been successful enough at selling the Billy Mays brand that he can use it for some greater good. Not convinced? Here’s his pitch: “I’m not that guy on TV,” he says. “Well, I am that guy, but that’s not who I really am. I’m a sensitive guy, and I have an opportunity now. I’m not going to let other people who may have a problem with me -- the way I pitch -- deter me, because I have a lot to give and a lot to do yet in my life. I think there is a bigger platform out there for me now.”

So the question is, who wants to be the first buyer?