X-engineering
by
James ChampyBut, truth be told, maintaining the right kind of managerial
control requires balance. Managers won't always be able to set
goals, provide information, and sit back. ... Too often, for
example, a successful, smart, and polite organization will
procrastinate when making a final decision because its managers
enjoy debating the issues and have lost track of the need to
actually make a decision. In such circumstances, a leader may have
to "call the question" or make a unilateral decision. Such action
should be the exception, though, not the rule.
OLD TENET: Manage change as an event and appeal to
intellect.
NEW TENENT: Manage change as a campaign and appeal to
feelings.
A metaphor for X-engineering may be a political campaign, one in
which you must appeal to two populations: the intellectuals and the
populists. Remember, X-engineering will involve work and business
practice changes for thousands of people in many organizations. You
may be able to convince a small number of managers within your own
company and those of potential partner companies of the case for
change - let's call this group the intellectuals. Your approach
with this group will be to present the facts (the brutal reality I
described earlier), set the business objectives, and achieve a
balance of the partners' interests. But ... you have only just
begun; you have not yet improved business performance. That will
happen only as work changes.
The challenge here is to understand the concerns and even
prejudices of the people who will be doing the real work involved
in the change. For example, when faced with the necessity to
communicate primarily through electronic processes, they may argue
that only face-to-face contact works with customers. Or they may
feel that their work is a craft, requiring their personal ...
attention and not susceptible to automation. All this requires that
you be very public about what you are doing and sensitive to
broadly held beliefs. You can change these beliefs over time, but
that may not come until people have experienced the new ways of
doing work. If your X-engineering is properly focused, they will
eventually see both the need for and the benefits of the
changes.
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