But Alberto frankly admits that the brothers' do-gooder projects are also just good business, especially in a situation where the property of the rich faces confiscation or destruction. "The drive to do good comes from 208 years, because we had to preserve our land, our philosophy. And the only way to do that is to actually change your surroundings so our way of life is sustainable.

"So it has a very positive influence for society, but the social responsibility is not simply selfless. It's also self-preservation. It's got both."

"They have to spend time on social issues, because otherwise they seem like enemies of the people," Leal agrees. "So they are doing exactly the right thing for the company when they do projects in the country, and say, 'Look, we're not bad. We build towns. We build people.'

"But on another level, they are always speaking about social issues. Definitely Alberto talks the most about that; Henrique takes care of a lot of company things Alberto doesn't have time for. But they are truly a team," Leal adds. "They both like to be different. They like to take risks. They both like a challenge, and are always looking for one. They're like dreamers. They dream about a better world, and then they make it happen."

---

before, we spent time stealing,
looking for trouble here and there, in gangs
before, they would think ill of us. not anymore!
they know we're in the project, and guide us.
they tell us to continue forward -
that thank god we quit that;
that we should take the chance we've been given;
that, as they say, this train goes by just once:
those that don't get on won't be picked up again.
- rap by darwin "smelly feet," proyecto alcatraz graduate
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