fred segal, (323) 655-3734. normally, we’re more likely to whip out a camera than a credit card at this trendy boutique just outside beverly hills, but come september, we shop like stars at the store’s annual two-week bargain bonanza, when everything is half off.

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tours
segwow, (310) 358-5900. segwow offers a dozen informative tours of the area on those crazy two-wheeled segway contraptions. our favorite one is of manhattan beach by moonlight.

trolley tour, (310) 285-2438. on this 40-minute guided excursion, you’ll not only check out celebrities’ homes but a handful of other landmarks that helped put beverly hills on the map.