Szaky’s passion for changing the world through worm poop remains undiminished, and his approach to eco-capitalism continues to lure new people to TerraCycle. While he’s happy to talk about how green the company’s products are, he feels like he’s already making progress, because so many of his customers don’t know a thing about his philosophy: “People are buying it and don’t even realize how eco-friendly it is, because they’re buying it [based] on price and performance,” he says. “Isn’t that the best reason to buy it? It should just be made that way anyway, and then when people find out how green it is, it’s awesome.”