The one thing that every luxury brand will tell you today is that they should be using social media. Even those luxury brands still not using social media think they should be. However, if you ask WHY most would not be able to explain why to the benefit that would help their luxury brand. I guess we are living in the times of every luxury brand is doing it. Good thing social media is NOT a drug. The truth is the average luxury brand does not really know why they should be using social media or how they should be using social media.

Many luxury brands think all they need are Twitter, Facebook, Myspace, and Youtube accounts. There you have it the social media problem all solved! Many never ever return to manage the accounts. Yet they post links to follow them on Tweeter and Facebook. That’s the hottest trend, add a follow me button for Twitter and Facebook to your website.

As a luxury PR publicist and someone who is vested in providing solutions to make luxury brands sustainable. I have started to notice common patterns that have prevented luxury brands from being able to thrive in social media environments. Which I believe the failure to thrive in social media environments will deeply impact luxury brands in the future with or without a recession.

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