American Way Cover - 1/1/2001

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artisits doing cocktail advertising | Hollywood Entertainment | Federico Fellini | Brigitte Bardot

See It

by Elaine Glusac

SMOOTH MOVES

MAKE SENSE OF MARTINI MANIA WITH MARTINI & ROSSI'S TRAVELING EXHIBIT

How did the meaning simple martini earn its cool? Celebrity sippers and fine artisits doing cocktail advertising certainly helped. For a frothy peek at pop culture, see the poster and photograph exhibit of vermouth specialists Martini & Rossi, opening January 1 at the HOLLYWOOD ENTERTAINMENT MUSEUM in L.A. Snaps of hip swillers (Federico Fellini, Brigitte Bardot, Catherine Denueve) accompany vintage posters from 1872 to the present, including graphics by Andy Warhol. the show takes New York in February and Houston in March. For details, call (800) 972-2784. —

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Andy Warhol | New York City | Houston

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