 |

Welcome
to American Way online! We are pleased to offer you selected articles
and information as seen in American Way, the award-winning magazine
of American Airlines and American Eagle. Use POWER
SEARCH to locate your favorite features. Our archive dates back
to January 1, 2001. We'd like to hear from you and welcome your
COMMENTS
OR QUESTIONS. Not all of American Way is available online. Click
here to ORDER
A BACK ISSUE OR TO SUBSCRIBE.
|
|
 |

American Airlines®
Inflight Television |
 |
If you don't find information that you are looking for, please
contact your CBS Eye on American Account Manager today.
2006 VIDEO DEADLINE SCHEDULE
| Month |
Space
Deadline |
Materials
Deadline |
| March |
January
16 |
January
23 |
| April |
February
16 |
February
23 |
| May |
March
15 |
March
22 |
| June |
April
17 |
April
24 |
| July |
May
17 |
May
24 |
| August |
June
15 |
June
22 |
| September |
July
19 |
July
26 |
| October |
August
16 |
August
23 |
| November |
September
18 |
September
25 |
| December |
October
16 |
October
23 |
2006 MONTHLY ADVERTISING RATES
| Program |
Length |
Flights |
Passengers |
:30
Rate |
:60
Rate |
| Systemwide* |
75
min. |
28,122 |
4,092,249 |
$32,945 |
$52,710 |
Rates are gross and commissionable (15%) to recognized agencies.
Ad rates are based on an average number of passengers on
flights airing the CBS Eye on American programming.
Advertisers may also purchase spots shown on long haul flights
only. Contact your CBS Eye on American Account Manager
for details and rates.
Video tags are available in :10 and :15 second increments.
Rates available upon request.
Passenger counts and number of flights are supplied by American
Airlines. Numbers shown represent an average, and vary by month.
All advertising is subject to American Airlines approval.
American Airlines reserves the right to refuse any advertisement
based on content it deems as inappropriate for its passengers and/or
cabin environment.
AD MATERIALS REQUIREMENTS & DEADLINES
Materials Requirements: One Betacam (SP) plus one VHS screening
copy. NTSC only. Refer to Mechanical Requirements for
further details.
Materials Deadline: Six weeks prior to the first day of the month
in which the advertising is to be exhibited.
Materials Shipping Address
American Airlines Publishing
Attn: Crystal Grant
4333 Amon Carter Blvd., MD 5374
Fort Worth, TX 76155
crystal.grant@aa.com
Phone (817) 931-2581 Fax (817) 931-5782
Contract Conditions
American Airlines Publishing reserves the right to limit the amount
of advertising in any given advertising period. American Airlines
Publishing also reserves the right to hold advertiser and/or it
advertising agency jointly and severally responsible for such monies
as are due and payable to AAP. Insertion orders are binding after
closing date. No cancellations accepted after closing date.
All advertisements are accepted by American Airlines Publishing
on the assumption that the advertiser and/or the agency is authorized
to air the entire contents of the advertisement. It is understood
that the advertiser and/or agency will indemnify and render American
Airlines Publishing harmless from any and all expenses arising from
any claims based on the advertising content.
Advertising invoices are issued monthly and are due net 30 days
from the date of invoice. Commissions not allowed on billings over
90 days past due. No cash discounts allowed. No commission on mechanical
services. Prompt payment will ensure uninterrupted advertising schedules.
American Airlines reserves the right to refuse any advertisement
based on content it deems inappropriate for its passengers and/or
cabin environment.
2006 PROGRAMMING
News
Programs |
60 Minutes, 48 Hours |
Sports
Highlights |
CBS
Sports, PGA Golf, NCAA Basketball,
USTA Tennis, NFL Football |
Public
Affairs/
Entertainment News
|
CBS
Evening News, Andy Rooney (60 Minutes)
Insider, Entertainment Tonight,
VH1
News, CMT, or TV Land |
Sitcom |
Two
and a Half Men, King of Queens, Still Standing, Everybody
Hates Chris |
Comedy |
The
Late Show with David Letterman |
Lifestyles/News
Highlights |
The
Early Show on CBS,
CBS
News Sunday Morning, Route 66 |
| Long
Haul Program |
|
| News
Program |
60
Minutes |
Drama |
Amazing
Race |
All
programming is bi-directional, with different programming airing
in each direction. Commercial breaks will appear preceding and
following each programming segment.
Video-equipped
flights one hour or longer in duration carry Systemwide programming.
Flights over seven hours in duration carry the additional one
hour and fifteen minutes of Long Haul programming.
The
entire Systemwide program is dubbed into Spanish. Advertisers
may submit both English and Spanish audio tracks.
January
10, 2006
|
|