American Way Magazine Media Kit

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PublisherCirculationRate CardMaterialsInfo & Forms
 

Overview

 


 

 
Editorial Overview

American Way, the bi-weekly inflight magazine of American Airlines, caters to busy travelers who want to be in-the-know and desire information quickly and easily. The magazine delivers timely, useful, and interesting information on topics that appeal to our audience of affluent, educated, frequent travelers.

Whether it's someone from the world of sports, film, music, or business Star Story is a straight-up
story about the person - their life, family, passions and interests and how they found their way to the "road to stardom".

 

In Every Issue

Vantage Point - Gerard Arpey, Chairman and CEO opens with a letter to our readers with updates about American Airlines and the airline industry.

 
UpFront - The magazine opens with the UpFront section, which delivers a diverse collection of short bits on everything from food to wine to travel to sports to music to events. It’s an essential for both business and leisure travelers alike.


Departments and Features - Next, Departments and Features make up the bulk of the magazine and provide fascinating glimpses into the “world-at-large.” Whether readers are interested in leisure, business, or travel topics, it’s all here in every issue.


Down-Low - The magazine closes with the Down-Low section, which highlights the worlds of music and television on the 1st of each month and focuses on books and movies on the 15th of each month.

 
Diversions - Inflight fun, Sudoku, Mensa Quiz and Crossword puzzles engage our readers and help pass the time while on their journeys.

 

 
AA Insider - This American Airlines guide provides valuable information about products and services  available throughout your flight including terminal and AA city maps, onboard audio and video, inflight health tips, AA partners, and customs forms.