American Way Magazine Media Kit

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MMR Reader Profile

Audience
Average Two Issue Gross Audience

Basic Demographics
AverageAge
Average Household Income

Men
Women
Married

Education
College Degree or More
Post Graduate Study/Degree

Job Title
C Level Executives
Professional/Managerial
Owner/Partner/Company Officer

Income/Lifestyle
Household Income $150,000+
Personal Income $100,000+
Owns Principle Residence
Value of Principle Residence $500,000+
Average Value of HH Financial Accounts
(liquid assets)
Internet use on Mobile/Smartphone
Heavy Mobile/Smartphone Internet user                    in past 30 Days
Owns Imported Vehicle/Bought or Leased New
Owns Luxury Vehicle/Bought or Leased New
Spent $1,000+ on Jewelry/Watches

Travel / Entertainment
Business Travel Past Year
Leisure Travel Past Year
Used Internet to Obtain Travel Information
$10,000+ on Business Travel in Past Year
$3,000+ on Leisure Travel in Past Year
                  Heavy users of Leisure, Entertainment and Dining   5+ Foreign Round Trips in Past 3 Years
Average Commercial Airline Round Trips in Past Year
Average Hotel/Motel Nights in Past Year

 

1,924,000


50
$166,013
58%
42%
83%

 
70%
31%

 
18%
60%
22%

 
58%
50%
96%
36%
$693,500
73%

48%
57%
24%
30%


70%
95%
73%
27%
65%
53%
20%
16
31

 

 


Source: 2009 MMR Affluent Head of Household Survey, HHI $100,000+
American Way, 10.05.09