MMR Reader Profile
Audience
Average Issue Audience
Average Two Issue Gross Audience
Basic Demographics
Median Age
Median Household Income
Median Personal Income
Men
Women
Married
Education
College Degree or More
Post Graduate Study/Degree
Job Title
C Level Executives
Professional/Managerial
Owner/Partner/Company Officer
Income/Lifestyle
Household Income $150,000+
Personal Income $100,000+
Owns Home
Home Value $500,000+
Total Assests Excluding Principal Residence
$1 Million+
Access internet from cell/mobile device
Heavy user of desktop/laptop to access internet
Owns Imported Vehicle/Bought or Leased New
Owns Premium Vehicle/Bought or Leased New
Owns Financial Investment Accounts
Spent $1,000+ on Jewelry/Watches
Travel / Entertainment
Business Travel Past Year
Leisure Travel Past Year
Used Internet to Make Travel Plans
Holds Valid Passport
Entertains Out 1+ Times/Mo
2+ Foreign Round Trips Past Year
Average Air Round Trips Past Year
Average Hotel/Motel Nights Past Year
Average Car Rentals Past Year
Average Days of Golf
|
1,148,000
2,296,000
49
$166,013
$103,364
60%
40%
86%
77%
33%
22%
67%
24%
59%
52%
97%
43%
31%
73%
45%
56%
30%
90%
40%
73%
91%
96%
87%
52%
38%
16
31
6
24
|
Source: 2008 MMR Affluent Head of Household Survey, HHI $100,000+
American Way, 09/11/2008