Audience
Average Two Issue Gross Audience

Basic Demographics
AverageAge
Average Household Income
Men
Women
Married

Education
College Degree or More
Post Graduate Study/Degree

Job Title
C Level Executives
Professional/Managerial
Owner/Partner/Company Officer

Income/Lifestyle
Household Income $150,000+
Personal Income $100,000+
Owns Principle Residence
Value of Principle Residence $500,000+
Average Value of HH Financial Accounts (liquid assets)
Internet use on Mobile/Smartphone
Heavy Mobile/Smartphone Internet user                    in past 30 Days
Owns Imported Vehicle/Bought or Leased New
Owns Luxury Vehicle/Bought or Leased New
Spent $1,000+ on Jewelry/Watches

Travel / Entertainment
Business Travel Past Year
Leisure Travel Past Year
Used Internet to Obtain Travel Information
$10,000+ on Business Travel in Past Year
$3,000+ on Leisure Travel in Past Year                  Heavy users of Leisure, Entertainment and Dining   5+ Foreign Round Trips in Past 3 Years
Average Commercial Airline Round Trips in Past Year
Average Hotel/Motel Nights in Past Year