MRI Reader Profile
| Audience |
Average Issue Audience
Average Two Issue GrossAudience
Readers per Copy
|
1,635,000
3,270,000
5.17 |
| |
| Basic Demographics |
Median Age
Median Household Income
Men
Women
Married
|
42
$108,522
47%
53%
51%
|
| |
| Education |
College Degree or More
Post Graduate Degree
|
57%
20%
|
| |
| Professional |
|
Owner/Partner/Company Officer
Professional/Managerial
Average business purchases in past 12 months
|
10%
42%
$218,316
|
| |
| Income / Lifestyle |
|
Household Income $100,000+
Personal Income $75,000+
Owns Home
Median Value of Owned Home
Home Value $200,000+
Decision Maker For Vehicle Bought New
Decision Maker for Home Computer Purchase
Use Internet 5+ times per day
Wireless Internet Access at Home
Broadband/high speed internet access at home
Made Personal/Business Purchase and/or
Travel Plans on Internet in Past 30 Days
Participates in Physical Fitness
Program at Least Two Times per Week
|
54%
35%
70%
$275,205
50%
53%
62%
55%
25%
80%
72%
68%
|
| |
| Travel / Entertainment |
Hotel stay in Past 12 Months
Spent $2,000+ on Domestic Vacations
in past 12 months
Business hotel stay in past 12 Months
5+ Business Hotel/Motel Nights
in Past 12 Months
Holds a Valid Passport
3+ Foreign Trips by Plane in Past 3 Years
Dined Out 2+ Times per Week
|
68%
16%
48%
36%
67%
21%
18%
|
Sources: 2009 Fall MRI; 2009 MRI Doublebase
American Way, 11.18.09