American Way Cover - 9/15/2004

Features
Peace And Quiet On The Pacific » Zihuatanejo may not be as familiar a Mexican resort town as Los Cabos or Cancun, but once you find your way to the coast-hugging settle­ment, you’ll find it comfortingly calm, casual, and compact. Could it be six o’clock already? After ...
Field Guide To The New Ceo » The biggest turnover in business is happening in the executive suite. Heres how to recognize your new leaders.
Espn Takes The Silver » The little sports network that could celebrates 25 years of phenomenal success.
Coast To Coast With Bill O'reilly » The veteran newsman and outspoken host of The O'Reilly Factor has traveled the country in search of the big stories. Here, he reveals some of the places and spaces he's encountered along the way.
UpFront
Not So Chile»
Beach Ball»
Architectural Eye Candy»
Welcome To Your World»
Savor The Flavor»
Falling For Golf»
Photo Ops»
Key Bored?»
A Site For Sore Ears»
Male Polish»
Working Women»
It’s About Time»
What’s Your Name Now?»
My Money, My Time»
Ameritrade»
E*trade Financial»
Fidelity Investments»
Merrill Lynch»
In Each Issue
Vantage Point »
Ed Note »
Shahin Takes Off »
In The Spotlight
Fuji
upintheair2
Fall for Maui
AT&T

Beth Snyder Bulik

What’s Your Name Now?

by Beth Snyder Bulik

Remember when people, places, and things were created with one name and they stuck to it? In today’s marketing-mania world, some folks apparently believe that past mistakes, transgressions, carbs, mergers, buyouts, and maybe just a bad first naming choice can be erased with a name change. Here’s a handy chart to help you keep up with who’s who.
— Beth Snyder Bulik
Beth Snyder Bulik 2 1 1 1

Related Topics:

Beth Snyder Bulik | mania

Print this Article | Bookmark and Share

Related Articles


Rescue Me - 12-1-2004 »

Your personal ad worked, its Friday night, and You've realized your blind date is jobless, charmless, and clueless. Suddenly your cellphone rings. Its Aunt Mabel and she needs a ride from the airport. What luck, huh? Not really. Cingular Wireless and...


Office Beautiful - 9-1-2004 »

Popular TV shows like Trading Spaces and Design On A Dime, along with budget, design-conscious stores like Target, have raised the level of design consciousness in the U.S. and not just at home. Today its not uncommon for employe...


My Money, My Time - 9-15-2004 »

Be forewarned: Managing your investments online and completely alone is a huge challenge. HoWe'ver, for some people, the close control and lower fees are enough to justify the work. But simply navigating the fees can be a d...


Movin’ Out - 10-1-2004 »

Several CEOs of large companies have stepped down from their positions recently. Here, American Way gives the skinny on whos left whom.DELL Dell will remain chairman, but turned over CEO title to Rollins.COCA-COLA Isdell, a 38-year Coke veteran, was...


Microsoft Mice - 8-1-2004 »

Cool and hip. Those aren't words usually used to describe products from nerd-central Microsoft. Still, their latest wireless optical mice can only be described as, well, happenin. They have an ergonomic design and come in three funky colors for $45 t...


Just Beachy - 7-1-2004 »

Tote your Riviera essentials in a sunny beach bag from Olivia Kent. Former interior designer Sally Wilson has launched a line of tapestry bags that ooze the lan of the French Mediterranean. From $450 for the signature Cte dAzur and St.-Tropez bags, ...


Got A Minute? - 1-15-2005 »

Outside every MinuteClinic is a menu of common illnesses: "Strep Throat, $48; Poison Ivy, $44; Bladder Infection, $48;" and on down the list of about two dozen ailments and vaccines. MinuteClinic, with its slogan "you're sick. Were quick," is leading...


Freshly Delivered - 7-15-2004 »

Broadway and on all the other streets and avenues of the Big Apple. This star is FreshDirect, a two-year-old, profitable online grocer that fills and delivers about 25,000 orders a week for time-crunched metro-area New Yorkers. But convenience is o...