American Way Cover - 8/1/2005

In The Spotlight

Beverly Hills Proper | Via Rodeo | designer | tour guide

Another L.a. Story

by Mark Seal

I pull up to the Grill's valet parking stand on the alleyway behind Wilshire Boulevard and step into another stage set: a New York steak house, transplanted. It's packed and noisy, with precisely one empty stool at the bar, which holds a woman's purse. She removes it with a flourish and says, "Sit right down!" without taking her eyes off the basketball game on the television overhead. By 7:30, agents, studio heads, lawyers, and their clients are streaming through the door, taking every available table and leaving a long waiting list.

Back in the convertible, I toss a five to the valet guys (the fee is $4.50 everywhere) and pop in the cassette to see where Martin is sending me next, which I hope is to dinner. But he's still talking about shopping.

"It's a walking town, too," he says. "You can walk around Beverly Hills. It is very nice after dinner to just take a walk and window-shop. You can go down Rodeo, up Beverly, and just look in the windows. It's very quiet in the evenings."

Rodeo Drive is so quiet at 7:45 that almost every parking spot is empty, quite the opposite of only a few hours before. Back then, every spot was perpetually taken, and I was blasted with a dirge of honking if I dared to even pause a millisecond for a spot to clear. Strolling up Rodeo, I immediately realize Martin is right: It's better at night. The air has turned chilly, like a New En­gland summer, and I have the famous street all to myself. I walk beneath endless designer­ logos, window-shopping the bedecked windows. Then I climb the street called Via Rodeo, the hilly cobblestone shopping village of high-end boutiques, salons, and bistros, which, a tour guide proclaimed in Pretty Woman, "is the first new street built in Beverly Hills in 75 years!" There's a re-creation­ of the Spanish Steps, a fountain perfect for tossing coins into, two hours of free valet parking, and tables full of outdoor diners, which, on the evening of my visit, included one Via Rodeo tenant, Elizabeth Taylor's longtime hairdresser, José Eber.

It's nine by the time I get back to the car, and Martin's dispatching me away from Beverly Hills Proper and into Beverly Hills Adjacent.



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