Breast Cancer | Susan G. Komen | Nancy Brinker | The foundation is celebrating its 25th anniversary
The Power Of Pink
by
American Way StaffWe're accountable to
cancer patients, survivors, advocates,
researchers, health-care workers, and leaders in government policy.
I call them our stakeholders.
The foundation is celebrating its 25th anniversary
this year. What do you consider its most significant achievement to
date?
There are two, really. The first is that we've helped change the
culture surrounding
breast cancer. People didn't talk about breast
cancer 25 years ago; they didn't share their stories. Women carried
the "shame" of breast cancer to their graves. The second is the
clinical piece of the pie. By the end of our 25th year, we will
have invested close to $1 billion toward breast cancer research.
What's next for Komen?
This month, we're announcing that we're changing our name. We will
now be called Susan G. Komen for the Cure. We're also updating our
logo.
What was the impetus behind the
changes?
We saw our anniversary as not only a chance to celebrate our
accomplishments but a time to look ahead. And as we move forward,
we want to put more emphasis on branding. Because if we do a good
job at branding, then awareness is enhanced. And the new name gets
to what we're really about: It's definitive. It's a call to action.
It takes you back to Nancy Brinker's promise when she started the
foundation that she wouldn't rest until there was a cure.
You were diagnosed with breast cancer five years
ago. Do you think that has helped you in your new
position?
Do I think someone who hasn't had or experienced breast cancer
could do this job? Yes. Because ultimately it's about leadership,
about driving the membership. But having had breast cancer does
give me a unique perspective, a credibility and relatability with
our audience. I can listen as both a CEO and a survivor.
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