Not long ago, Palermo Viejo had flatlined. Like the rest of Buenos
Aires, this traditionally middle-class area was a victim of the
spectacular 2002 economic crash that obliterated the country's
wealth and destroyed its currency. Businesses were shuttered. Homes
were abandoned. But today,
Argentina is on the mend - the
Economist projects that the country's
economy will grow nearly three times faster than that of the United
States this year. And nowhere is the comeback more palpable than in
Palermo Viejo. All over this neighborhood, which is 15 minutes west
of downtown, construction crews are at work. Century-old former
warehouses, factories, and homes are being converted for use as
boutique hotels, cafés, and shops. New residents are moving in by
the dozens, and they're christening new subneighborhoods as they
arrive.
Yes, that's right: subneighborhoods. See, Palermo is one of the
largest neighborhoods in
Buenos Aires, with some 250,000 residents.
It is home to the city's botanical gardens and zoo, as well as to
the new Museo de
Arte Latinoamericano de Buenos Aires (MALBA),
which is a museum of Latin American art dating from the early
twentieth century to the present day. At its core is Palermo Viejo,
the oldest section of -Palermo proper. And now, there are also
sub-subneighborhoods - some within Palermo Viejo, some nearby -
going by the names Palermo SoHo, Palermo Hollywood, and even
Palermo Queens.
If the names seem out of place, they should. Palermo Viejo is an
anomaly in Buenos Aires. It is stuffed with boutiques but has none
of the crazy bustle of the city's historic downtown shopping
avenue, Calle Florida. It is home to several tango halls - known as
milongas - but has nothing akin to the
touristy tango shows in gritty San Telmo. Its streets are lined
with trees, and many of its buildings are old and elegant, but
Palermo Viejo is far more modest than tony Recoleta, the
neighborhood that earned Buenos Aires its nickname, the
Paris of
the Pampas.