American Way Cover - 7/15/2001

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Can retro technology

Gadget

by Josh Sens

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Polaroid Pushes Forward with New Camera


Can retro technology go retro hip? Polaroid hopes so. Answering critics who found the old instant cameras too bulky and basic, the new Polaroid Spectra 1200 FF debuts with a smart metallic finish and a smaller, more lightweight design. Fear not, foes of change. It still shoots those instantly gratifying instant prints that have won fans since 1948. $90. (800) 343-5000, www.polaroid.com




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