American Way Cover - 3/15/2001

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car renters | economy car | Alps | stylish metal | Europe

Drive It

by Elaine Glusac

ONE MERCEDES TO GO

WHY RENT THE RUN-OF-THE-MILL WHEN YOU CAN DRIVE THE DIVINE?

If getting there is half the fun, then driving an economy car through the Swiss Alps halves the fun. Put pedal to stylish metal via Driven Image, a new luxury auto rental network with offices in Europe, Australia, Canada, and the U.S. The Nevada-based company streamlines the service by gathering global, independent high-end car renters under its umbrella and negotiating discounted rates (an average of 15 percent) from them. So what does it take to drive a Bentley in Paris? A cool $2,000 per day. But you can cruise the Las Vegas Strip in a BMW Z3 from only $129. Most other models — including Porsches, Alfa Romeos, and Ferraris — rent somewhere in between. For license to speed, call (877) 646-2433 or see www.drivenimage.com.


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