Carnival | social-media-organized passenger groups

Set Sail for a Cause

by Neal Webster Turnage
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Carnival Cruise Lines' "Care to Play"

Visitors to popular cruise ports of call know there’s a not-so-stunning reality behind the slick ad campaigns. Which is why several grassroots and social-media-organized passenger groups and smart cruise lines are taking action. This winter is a good time to set sail — and to do some good. Here are a few examples of what’s available:

Carnival Cruise Lines’ “Care to Play, Carnival for St. Jude Kids” is available on all 23 of ­Carnival’s ships. Interactive onboard activities help raise treatment funds for kids around the world who are suffering from cancer. (800) 764-7419, www.carnival.com
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Princess Cruises’ Susan G. Komen walk

Holland America Line promotes “voluntourism”­ by helping passengers turn shore excursions into volunteer efforts that benefit local nonprofits. (877) 932-4259, www.hollandamerica.com

Princess Cruises regularly holds onboard run/walks to raise money for Susan G. Komen for the Cure. (800) 774-6237, www.princess.com

Together for Good is a grassroots/social-media-driven organization (headed by Family Travel Network’s Nancy Schretter) that marshals individuals and professionals eager to turn cruising the Caribbean and Mexico into a humanitarian effort. www.togetherforgood.org




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ISSUE: Dec 15, 2011
American Way Cover - 12/15/2011