cart pitch products | real estate agencies | food processor
It’s An Ad, Ad, Ad, Ad World
by
Samuel Greengard
Shopping Carts The flip-down plastic seats and
plastic panels on the cart pitch products.
Floor Decals Manufacturers try to stay a step
ahead with temporary floor decals.
Plastic Dividers Call it a divide-and-conquer
approach. At the checkout you can separate your products from the
customer ahead and view a small ad.
In-Store Audio A private radio network pipes in
current promotions and "specials."
LCD Video Displays/Registers at Checkout While you
wait for your total, you can view the store's own TV network,
redolent with ads and infomercials. No TV? Check the LCD register
for scrolling product promotions.
Shelf Coupons Dispensers offer discounts right
where the products live.
Mini-Billboards Banks, real estate agencies, and
more will lure you with small billboards near the exit.
Drink Cups Printed with ads for products and
promotions, some even include promotional music or computer CDs on
top of megacups.
In-store Infotainment Videos Pause to learn about
a food processor or set of tools that (surprise!) happens to be
available down the aisle.
Receipts Flip over your receipt for coupons and
special offers; at some stores they're customized to your buying
habits.
Shopping Bags Paper or plastic? Both feature ads
and promotions, not just the store's logo anymore.
IN THE HOME
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