American Way Cover - 9/1/2002

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It's Hip To Be Square » Being out of the box means being edgy, and edgy is out. People are more skeptical of hotshot know-it-alls. They want track records, proof of what you can really do, what you can really deliver."CHERYL BERMAN, Chairwmoman and Chi...
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CHERYL BERMAN | Leo Burnet USA

It's Hip To Be Square

by American Way Staff

“Being ‘out of the box’ means being edgy, and edgy is out. People are more skeptical of hotshot know-it-alls. They want track records, proof of what you can really do, what you can really deliver.”

CHERYL BERMAN, Chairwmoman and Chief Creative Officer, Leo Burnet USA


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