Cisco | technology boom | healthcare
Chambers' Law
by
Chris Warren
During both the technology boom and bust you have
consistently insisted that the Internet is revolutionizing
business and our lives. How has it already done this, and how is
Cisco positioned to take advantage of future changes?
I think we're just starting to understand what the Internet can do
in terms of business models, productivity, entertainment,
education, and
healthcare. The last decade brought leading-edge
companies and a few individuals who began to see and understand the
power of the network. I think this next decade is when it will
truly come home to the average citizen.
It's not just about revolutionizing business, but truly affecting
quality of life on a global scale. I think we've only scratched the
surface of how the power of the network can change our lives and
those of generations to come.
Cisco has long been known for aggressively investing in small
start-ups and an entrepreneurial culture. With all the streamlining
and cost-cutting you've done, how have you ensured that employees
haven't lost their willingness to take risks?
There are two primary ways. First, one important element of the
Cisco culture is that it is truly a risk-taking culture. We are
willing to be aggressive in taking good business risks as an
integral part of our growth strategy, and we take a conservative
approach in our financial reporting. And also, as a culture, we are
willing to accept mistakes, because by definition, if you're taking
a risk, nobody bats a thousand. But our past successes have
outweighed our challenges, and we have an atmosphere of trust and
integrity that I believe is the key to such a risk-taking culture.
You're well-known for being an optimist. Did you ever lose
that confidence, or even think that you might not be able to turn
things around at Cisco, during the worst of the
downturn?
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