Articles about Coca-Cola

Dirty Business - 12-1-2007

Thanks to a horde of ravenous worms, TerraCycle is turning garbage into dollars.

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Golden Girl - 4-1-2008

She's best known for her loudmouth antics on Saturday Night Live. But with a starring role in a feature film and a new animated TV series, Amy Poehler is learning to take it down a notch. Kind of.

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Pigskin Party - 9-1-2007

Five Best Pro[image-article:2]Buffalo: Ralph Wilson Stadium was made for tailgating. Set up the RV two days before kickoff, and revel in the madness that includes ho...

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Ashley Judd's San Francisco - 4-1-2001

Join this beautiful star for a weekend in the city where she left her childhood sweetheart.

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Your Name Here - 6-1-2001

Everything from stadiums to malls is tagged with corporate names. offers you a chance to get into the action. Pssssst. Wanna get in on the ground floor of a can’t-miss million-dollar business opportunity? Today’s your lucky day. Why? B...

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Personal Profits - 7-1-2002

WELCOME TO SMALLVILLE Should you invest in Microsoft or Mazel Stores? IBM or Kilroy Realty? For many investors, small-cap companies like Mazel and Kilroy are welcome ports in a stormy market. Last year, Small-Cap Funds (in...

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W. Randall Jones - 1-15-2003

AW: what matters most? Management or product? WRJ: Management definitely matters. Dell wouldn’t have been the fastest-growing company of the ’90s without Michael Dell. But over time, product matters more. AW: You don’t worshi...

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Barry Bonds' San Francisco - 4-15-2003

Whether at the ballpark or his favorite restaurants, shops, and sights, the all-star Giants outfielder is at home in the City by the Bay.

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Welcome To The Bahamas - 1-15-2004

Whenever he can, Rick Fox trades his Lakers jersey for sunglasses, a T-shirt, and a heaping helping of his island home.

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Marketing - 3-1-2004

WHAT COLOR IS YOUR BRAND? To companies like IBM, Mattel, and Coca-Cola, color is important. IBM Blue, Barbie Pink, and Coca-Cola Red are distinct and recognizable signs of their brands. To make sure that IBM Blue is always the exact same ...

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Film Investment — A Capital Idea - 5-15-2004

Film Investment A Capital IdeaEveryone has watched some wretched turkey of a movie or its first 10 minutes and asked in wonder: "Who put up millions of dollars for this?" The stereotyped movie moneyman may be a cigar-wielding mogul in a silk smo...

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Have A Coke And A ... Satellite Phone? - 6-1-2004

Get ready for a Coca-Cola bombardment. Not actual cans from the sky, of course, but technology from the sky in a Coke summer promotion. Coke’s “Unexpected Summer” (go to www.unexpectedsummer.com), which be...

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Movin’ Out - 10-1-2004

Several CEOs of large companies have stepped down from their positions recently. Here, American Way gives the skinny on whos left whom.DELL Dell will remain chairman, but turned over CEO title to Rollins.COCA-COLA Isdell, a 38-year Coke veteran, was...

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The Fixer-upper - 2-15-2005

Sergio Zyman knows how to make mistakes. He was, after all, chief marketing officer for Coca-Cola during the ill-fated launch of New Coke, but he rebounded to be named one of Time magazine’s top pitchmen of the 20th century. We recently chatted up t...

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Michael Stipe Sings A Song Of Paris - 6-1-2005

The R.E.M. frontman has traveled the world over but says he's most in tune with the enchanting French capital.

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Placing Product - 6-1-2005

Have you heard all the hoo-ha over product placement in magazine stories? Your journalism professors, your public-radio pontificators, your media know-it-alls (please excuse the lapse into industry jargon), all of them are blowing hard about the cor...

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Sweet Kentucky Brown - 6-15-2005

Having undergone an extreme makeover in the last few years, bourbon can be found in a lot more places than the bottom of a tumbler of Coke. Where to look? Head to the Bluegrass State. Pop quiz: What’s the national drink of the United...

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Jurassic Shark - 3-15-2006

Two million years ago, it wasnt safe to go in the water, thanks to a predator the size of a Greyhound bus. These days, you have to search the Peruvian desert to get face-to-face with the granddaddy of Jaws."Roberto, Roberto, come see!"Id made a rem...

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The Mayer Of Atlanta - 6-1-2006

John Mayer’s status in his adopted hometown has afforded him plenty of time to enjoy the finer things, like hybrid sushi dinners with Elton John. But the real reason he keeps coming back?

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The American Dream (girl) - 10-15-2008

When Mila Kunis’s Ukrainian parents moved their family to the United States, they gave their daughter the ultimate gift: a chance for a better life. She’s certainly made the most of it.

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