Yet what's different these days is that the balances of European
society are already upset. The Internet, growing use of English,
and investment by American and Asian companies have radically
altered
Europe's cultural landscape. Then there is the European
Union itself. The last generation grew up expecting to work always
and forever in the country where they were born, be it
Germany or
France or
Italy. But thanks to the transnational nature of the EU,
business school students graduate into a Europe without
professional frontiers, and increasingly without cultural
frontiers.
"The younger generation in Europe has a very different view" of how
to conduct business, says Daniel Muzyka, a former professor of
entrepreneurship and associate dean at INSEAD, one of the top
business schools in Europe. They want the same level of freedom in
business that they know elsewhere in their life, he says. "The
institutions will have to bend."
The question, of course, is how far must these institutions bend,
and to what end. European elites tend to envisage their ideal
entrepreneur as an enlightened amalgam of
Bill Gates and Michael
Dell and Jeff Bezos, young and brilliant visionaries who
revolutionized an entire sector of the global economy. In capitals
across the Continent, the goal these days is therefore to cobble
together the right mix of policies to enable some young European to
build another
Microsoft or
Amazon. In practice, this usually comes
down to a sprinkling of subsidies - in
Denmark, state-supported
tech incubators even include housing allowances - combined with
gentle pokes at too-rigid labor laws and bankers whose fists are
too tight.
Some governments have made real advances, however. Germany recently
cut its tax rates dramatically.
Austria has finally decriminalized
insolvency. Meanwhile, heretofore "national" private sector
associations are merging into more powerful Pan-European groupings.
Late last year, for instance, three associations for startup
companies merged to create a group called GrowthPlus, to support
"growth-oriented" firms.