Creative Technology Creative HS Fatal1ty Gaming Headset | worldwide leader | tennis | CES audience member

Gamers today can buy anything from a mouse (billed as a premier gaming weapon) to CPU coolers to graphics cards and motherboards, all bearing Fatal1ty's name. Though he earned an unbelievable $231,000 gaming in 2005, he already has the foresight to realize he can't play video games forever. He sees his future with the Fatal1ty brand, which is now contemplating clothing and lifestyle accessories at its monthly corporate meetings. "What we're doing, no one has really done before," he says of the Fatal1ty brand, which is in partnership with Creative, a worldwide leader in digital entertainment. "We will be careful about what we do, of course, but I'm swinging for the fences on everything."

THE FUNNY THING IS, Fatal1ty didn't accomplish any of this by doing anything all that differently from the rest of us. He credits subjects we are all intimately familiar with as the main factor in his development as a professional gamer. "It's all hand/eye coordination from sports," he says. "But it's also about geometry and mathematics. In a game, I'm looking at my opponent's position and where I have to shoot a target and have them meet at the same time. When I golf, I visualize the shot. When I play tennis, I visualize the shot. It's a lot of premeditation about what's going to happen."

In other words, Fatal1ty knows what you're going to do before you do. That's no consolation, however, when you are being ripped apart in Quake 4 like a Tickle Me Elmo doll at a pit bull convention. "He didn't stand a chance," I overhear one CES audience member saying after my humiliating defeat - as if I were looking down at my own funeral after accidentally falling under a 10-ton truck.