So when I get a phone call from Ultimate Fighting Championship's
public relations person, who tells me that my interview with Dana
White has been moved to a different location and a different time,
I'm not surprised. White, after all, is the
president of UFC, a man
in constant motion. I can only imagine that, right now, he's
addressing myriad concerns: discussing commercials, signing off on
production elements, handling fighters, running his staff ragged.
This is what he does on a day-to-day basis. This is why he and UFC
are so successful now, why the brand has a choke hold on the
coveted 18-to-34 demographic. White is, if nothing else, an
accomplished businessman who took UFC from nearly defunct - from
nearly outlawed - to a sport that's all the rage.
When I first met White, about six months ago, he barely stopped to
breathe. He was in meetings all day, and in between, he ran
errands. I was totally convinced that he was undead, some sort of
B-movie creature destined to roam the earth without need for sleep
or
food. Which is why it's so surprising that, when our rescheduled
meeting happens, it's at a restaurant where, gasp, he actually
stops to sit and, you know, eat. Physically, he looks the same -
clean-shaven head and a stocky (solid, not fat) build that's hidden
beneath a black
polo, a long-sleeved white shirt, and faded
jeans.
There's something different, though: He looks happy. Not that he
didn't look happy before - the man presides over a
multimillion-dollar corporation and takes home millions himself (I
assume; the UFC is notoriously cryptic about its earnings, and so
is White). What's not to be happy about? Except that the man deals
with fighters, and he has a lot to oversee in terms of everyday
operations, so the first time around, he seemed maybe not stressed
but definitely preoccupied.