Diary of a Mad Black Woman | The Ellen DeGeneres Show | Why Did I Get Married | Daddy''s Little Girls
The Mogul In A Dress
by
American Way Staff
Diary of a Mad Black Woman earned more than
$50 million and
Madea's Family Reunion
nearly $70 million. Since they only cost about $5 million to make,
his films are a bargain to Lionsgate, which will distribute
Why Did I Get Married and A Jazz Man's
Blues after it puts
Daddy's Little
Girls into theaters on Valentine's Day.
Perry's latest feat of Houdini magic, though, could turn out to be
his craftiest yet.
Situation comedies made for television usually come from the same
stock in trade: Network buys sitcom it likes from a studio, finds a
decent time slot, promotes it like mad, and then, with fingers
crossed, hopes the forces of nature all converge for a big, sloppy
hit.
Perry didn't want to go that way.
He saw a different route in syndication, which is to go for the
morning and early evening airtimes that local and independent
stations fill with reruns of network shows like
Friends and
Everybody Loves
Raymond.
First-run shows in syndication are almost always talk
shows, like
Oprah and
The
Ellen DeGeneres Show, or judge shows. Not since
Harry and the Hendersons, about a
Bigfoot-like creature, has a show had even modest success in
first-run syndication.
Harry aired
for three seasons in the early 1990s, when there was
considerably less competition on television.
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