WHAT'S ON
VIEW
THE 5-MINUTE
DRILL, a fantasy-football
extravaganza with quick-strike analysis
and winning strategies for players,
features FootballGuys.com hosts Cecil
Lammey and Sigmund Bloom.
LUST FOR LOOKS
is a no-nonsense guide and crash course
for those men who are aspiring to be
well dressed.
STUMP THE CHEF
is a wacky cooking show that stars one
seasoned chef, three random
ingredients, and three tough
judges.
ON DATING is a
new video guide to success for those
who are pursuing online
relationships.
TRY THIS AT
HOME follows two rather cynical
hosts as they put lifestyle tips, old
wives' tales, and modern solutions to
the test.
SHELTERED, a
show produced from the animals' points
of view, honors the thousands of dogs
and cats that enter animal shelters
across America each year.
|
|
Imagine this: You're on the
golf course, close to the
green, and you're in need of a short chip shot to sink the hole. At
first, you panic. But then you remember Golf Tips with Joe Beck,
the On Networks show you recently downloaded to your iPhone. Within
minutes, right there on the green, you've accessed instant pointers
on how to successfully make your shot. Cut to scene two: You're now
in the kitchen, and it's just moments before the start of a
cocktail party to honor your boss. You have the vodka, but you
can't remember how in the world to make a decent lemon drop. No
problem; grab your iPhone and click to the correct episode of On
Networks' Cocktails on the Fly, that whimsical cocktail-
making program you love.
If recent trends continue, more than 130 million Americans — three out of four people who have an Internet connection — will watch a video this month without using a TV. In fact, according to the market research firm ComScore, the
average Internet user in the
United States will watch almost three hours of
digital video this month alone. Across the globe, avid Internet users are turning off the boob tube in favor of watching commercial-free, shorter programs and movies on mobile phones and computer screens. Television, it seems, may already be taking a backseat to those.
That’s why On Networks, an Austin-based new-media company, has spent so much time developing a catalog of professionally produced short videos aimed at savvy consumers. The hip high-res programs speak to the latest trends, from cooking to fashion to
football. Best of all, the shows are free to download through iTunes and on demand from www.onnetworks
.com, and you can watch them anytime, anywhere, and on any screen, from a 65-inch plasma TV to a 21-inch monitor to a pocket-size iPhone.
— B.H.