director of coffee and tea education | java | Serena Organic Blend | Scott McMartin

The Scoop On The Daily Grind

by American Way Staff
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As ubiquitous as coffee is, it still manages to maintain an air of mystery. Even java junkies may not know what it means when a coffee is high in acid, which blends taste best iced, or that when you're munching on multigrain toast, Serena Organic Blend is the way to go. We asked Scott McMartin, director of coffee and tea education for Starbucks, to debunk a few common myths, make recommendations, and give us the lowdown on all things coffee. - Haley Shapley



What to Sip,
Based on How You Take It

Black
Almost any coffee brewed with a French press, also known as a press pot, will produce a good cup for those who like to drink theirs straight up.

Milk or Cream and Sugar
This is especially subjective, but coffees that have less natural acidity tend to take milk or cream a little better. Coffees from the Asia-Pacific region, such as Sulawesi and Sumatra, are ideal for sweetening.

Iced
On the flip side, the brighter and more acidic a coffee is, the more it lends itself to tasting good on the rocks. The best crisp, citrusy coffees can be found in East Africa and include Ethiopia Sidamo and Kenya.



Now You Know

*For a jolt in the morning, Australians love cappuccinos, Moroccans go for lattes, the French sip espresso, and Americans prefer good old-fashioned coffee.

*Two out of three Americans say they can't get their day started without a caffeine boost.

*Only 14 percent of Americans consider getting coffee a social activity.


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