American Way Cover - 6/1/2004

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Donald Trump | Danny Bennett | Tony | Central Park

He'll Take Manhattan

by Michael Kaplan


Another few minutes pass before I'm escorted into Trump's sprawling office, where he's buffered by a big wooden desk and backdropped by a breathtaking view of Central Park. Dressed in a dark-blue suit, The Donald, at this moment, is the polar opposite of the cold-blooded dismissal machine he plays on TV. Manning the speakerphone and wielding a positive bit of press that has just run in The New York Times, he's jocularly fielding congratulatory calls from friends and doing a bit of business with Danny Bennett, son of Tony, who's working on getting his dad a place in one of Trump's buildings.

"I have not personally shown anyone an apartment in 10 years," Trump tells the singer's son. "But I love Tony, and I'm going to show him an apartment with 13-foot ceilings and great light."

They discuss the unit's particulars, and then Trump reminds Bennett that he and his dad have a standing invitation to visit Mar-a-Lago, Trump's private resort in Palm Beach, Florida, for a weekend of golf. "There's nothing hotter than Mar-a-Lago,"

Trump insists. "It's even hotter than The Apprentice."

"I don't think so," Bennett fires back. "That's not possible."

Trump hesitates for a beat, possibly wondering whether or not this is a compliment. Then he agreeably responds, "Maybe not."

AMERICAN WAY: You've become pretty accustomed to success. Still, how surprised were you that The Apprentice was such a hit?

DONALD TRUMP: I never would have anticipated it being number one in the ratings. I figured it would be a wonderful show that was well produced. But friends of mine told me that 95 percent of the shows that go on television fail. And most of them fail immediately. A lot of people told me not to do The Apprentice because, statistically, it would fail. Then, instead of failing, it became the hottest show on television.


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