drink judge | Zsa Zsa Gabor | Kazakhstan | Israel | Italy

Confessions Of A Vodka Cocktail Judge

by Becca Hensley

This is the first year Americans have been invited to participate in the contest, and five (from five different regions) are among the crowd. Only the winner of the American heat will go on to compete in the international finals. The bartenders, a marvelous mix from across the globe, from Kazakhstan to Israel to Italy, come in all shapes, sizes, ages, and genders. What they have in common is the desire to become Finlandia's Bartender of the Year and to please the judges, an international crew of highly touted cocktail connoisseurs such as Dale DeGroff, a.k.a. the King of Cocktails - a Dean Martin-type character who opened the Rainbow Room in New York and was Zsa Zsa Gabor's chauffeur in the golden era of Broadway. These days, he travels the globe teaching cocktail politics, perfecting recipes, authoring columns and books, and mentoring young bartenders who aspire to be like him. Then, there's a demonic duo of drink dictators hailing from London, together known as the Soul Shakers (individually known as Michael B and Giles Looker), who conceptualize bars internationally - from interior design to drink menu. Other judges include prominent bar owners, past competition winners, and employees of Brown-Forman, the Louisville, Kentucky-based company that owns Finlandia Vodka.

I have come to Finland, along with five other U.S. writers, to cover the competition. So imagine my surprise when the 12 judges' names are announced, and at the end of the very impressive list, I hear (think Finnish accent) "Ms. Becca Hensley, from the United States of America." I've just been whispering to my fellow writers about what I perceive as the horrors of being a drink judge, especially in the dessert-drink category. (After all, who can fathom sipping multitudinous sweet drinks?) Unfortunately, it must be a karmic thing, because the ambassador announces my fate as if he'd heard every word and aims to punish me. "She will judge in the dessert-drink category." My fate, it seems, is sealed. Flummoxed, I wonder in horror: How can I possibly sip nearly 20 drinks without getting wasted? Fruity, creamy, pretty drinks at that. I ponder my higher calling: journalist or judge? Hmm, judge does have a nice ring to it - even dessert-drink judge. So I accept the challenge. And I vow to be the best Finlandia Vodka Cup judge the event has ever known. I will be good - and I won't get hammered.




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ISSUE: Oct 1, 2006
American Way Cover - 10/1/2006