European Union
Growth Generation
by
Barry LynnAcross
Europe, much the same is true for growing legions of young
businesspeople. They are embracing entrepreneurialism, for all its
risk, as a way to break free of Europe's business hier-archies. The
challenge is not easy. Although governments already have begun to
bow to entrepreneurial pressure by creating more business-friendly
policies, the resistance to change within Europe's cultural and
political establishments remains great. But backed by the enormous
border-busting power of the
European Union, and the Internet, this
generation of Europeans just may succeed at creating ventures of an
entirely new scale and style. Whether these ventures will mimic the
manners of their American cousins is another matter altogether.
Bull Riding
In many senses, entrepreneurialism has been alive and well in
Europe for centuries. Any honest American will admit that the
Continent's restaurateurs and hoteliers and storekeepers and
farmers often run their small businesses with a steadiness and
verve that are rare this side of the Atlantic.
But in today's business world, this type of entrepreneurship just
doesn't seem to cut it anymore. The problem, so the experts will
tell you, is that Europe's millions of family-owned businesses
simply are not designed to grow quickly enough, or even to grow at
all. Whether they are aging Roquefort, installing environmentally
friendly windows, or selling MP3 players, Europeans do so as well
as anyone in the world. Yet business owners there are often content
to operate at the same scale year after year, with the same number
of employees, selling always to the same people. What Europe really
needs, these experts say, is more American-style focus on growth
for growth's sake.
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