feature sports stars | Sky Mall | celebs pitching products | sports scores
It’s An Ad, Ad, Ad, Ad World
by
Samuel Greengard
ON THE STREET
Billboards The old-fashioned billboard is alive
and well. It's a $5.2 billion business in the U.S.
Buildings Sponsors vie for naming rights. Huge
murals - sometimes electronic, sometimes not - feature sports stars
and other celebs pitching products.
Loiterers Think that cool-looking guy is just
hanging at the corner? Nope, he's attracting your attention to a
newly launched cellphone.
Bus Benches and Kiosks A dose of the latest
movies, music, and fashion while you're waiting to get home from
work.
Elevators LCD video panels in office buildings
push your buttons with weather, sports scores - and ads.
Public Restrooms LCD video panels show
demographically targeted ads: cosmetics in the ladies' room and
SUVs in the men's room.
Airplanes The sky's the limit for ads in
skywriting and banners. Inside commercial aircraft, check your tray
tables, Sky Mall, duty free, and video infotainment for plenty of
ads.
Blimps They light up the night sky with things to
watch or buy.
Buses and Subways An advertiser extravaganza, with
posters on the back, ads wrapping the sides, and cards and posters
inside.
Taxis Some plaster print ads for shows and movies
on the back of the car and inside, but the higher-tech models boast
LCD video displays screening multimedia ads and infotainment.
Automobiles Ads on vehicles might not paint a
pretty picture, but it's a trend that's gathering speed.
Banners Hanging above streets or from buildings,
they often promote civic and charity events.
Fliers on Electrical Poles The spam of the
physical world beckons with everything from yard sales to "get
rich" schemes.
Phones and PDAs Go online on the run, and ads
scroll the screen. Venture within an advertiser's radius, and
you'll get messages.
Billboard Trucks These moving "billboards" hawk
the latest film or music CD.
Cinema Ads and coupons on ticket stubs, an
infotainment video before the film rolls, then bona fide
commercials on the screen - all before the trailers begin. Not to
mention the promotions in the lobby.
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