Frank Gehry | Cleveland | Peter B. Lewis Building | Ohio
When Is An Mba Like An Mfa
by
American Way StaffDISPATCH: Cleveland, OhioThe building is just the beginning. A stunning
Frank Gehry design, the Peter B. Lewis Building at the
Weatherhead School of Management at Case Western Reserve University, in Cleveland,
Ohio, was recently unveiled at a two-day event, “Managing as Designing.” The gathering was highlighted by a keynote address from Gehry. In his presentation, Gehry spoke to the common elements of managing and designing — and to the need for companies to go beyond economics to meet the demands of various constituencies. To learn more about the event, visit the Web (
http://design.cwru.edu).
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