As the name might suggest, Fossil Trace officials fought a
protracted battle to overcome environmental objections
(64-million-year-old triceratops tracks and other prehistoric
remains litter the landscape), but the $14 million facility has
already drawn raves as one of the best new links in
Colorado. More
importantly to locals, head pro Jim Hajek kept greens fees low, at
$28 to $40 for Golden residents. Another Colorado city course,
Murphy Creek, debuted last year in the
Denver suburb of Aurora at
about the same price, and was named one of the top new courses in
the state by
Golf Digest.
"There is no doubt that if those courses were run by private firms,
the greens fees would be $25 or $30 higher, just on the quality of
the courses," says Jim Keegan,
president of the golf consulting
firm Fairway Systems.
Fred Buehler admits that when
Houston's Memorial Park project was
first discussed in the early 1990s, there were few examples of
great municipal golf and no blueprints to follow. But Mayor Bob
Lanier championed renovating the course as a true city asset. A
committee recommended the city spend $3.4 million on course
improvements and another $1.2 million on a new clubhouse.
The money for renovations was raised through city bonds and by
selling on-course sponsorships. The course was closed for 13 months
for the work, which generated its share of ire. Increased greens
fees, up from $12 and $16 to $22.50 and $32, raised eyebrows as
well.
The flip side is that income from the course to the city has more
than doubled, with revenues in the last fiscal year at $2.5 million
on a $2.2 budget, compared to sales of just $1.2 million before the
renovation.
"We still have people saying they'll never play Memorial because we
raised the prices, but most people can't believe how nice we made
it," says Buehler.