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ISSUE: November 15, 2009

Articles about General Motors

Six Billion Dollar Man - 10-15-2001

Why do Disney, GM, and Nike put the big bucks behind Tiger Woods? Because he's as competitive and obsessive in business as in golf.

Article Excerpts:

...care so much? He knew Buick''s objectives. The General Motors line of cars that most people associate with...

...determine his role in television advertising. General Motors designed a concept car, the Buick Bengal, with...

...determine his role in television advertising. General Motors, with Tiger in mind. The car won best-in-show...

Alternative Autos - 3-15-2002

Carmakers latest ventures into high-tech engines make autos the leading edge of alternative energy sources.

Article Excerpts:

... ENERGY SOURCES. At the controls of a General Motors electric-powered EV1, cruising nose to nose with...

...years ago? And why do such techno-competent General Motors merely dabble in the electric car niche? "The...

...GM and into my company than at any time since General Motors stopped selling them. It is an extraordinary...

Advertising Under Review - 7-1-2002

Two advertisers take the industry to account. Are you sold? DAWN HUDSON JOB Senior VP, strategy and marketing ORG Pepsi-Cola North America PLACE Purchase, New York What’s wrong with a...

Article Excerpts:

... Last year, U.S. market share went up for General Motors, and we made money. We’re the only...

Who's Your Caddy - 6-15-2001

2002 Cadillac Escalade

Article Excerpts:

... of the Escalade came to the market in late 1998, General Motors took criticism from the automotive press, who...

Wheels - 7-15-2002

FORDING A NEW PATH When Ford introduced the Expedition a few years back, it was an immediate hit with the SUV crowd. HoWe'ver, General Motors’ Tahoe soon threatened to put an end to what could have been Ford’s domination of the market...

Article Excerpts:

...an immediate hit with the SUV crowd. However, General Motors’ Tahoe soon threatened to put an end...

Disciplined Imagination - 7-15-2002

OnStar, the high-profile service from General Motors that connects automobile drivers to the outside world, has made impressive strides along a tough road. That’s because president Chet Huber has embraced disciplined imagination — offe...

Article Excerpts:

...the high-profile service from General Motors that connects automobile drivers to the outside...

Wheels - 12-1-2002

SATURN'S BRASS RING In 1983, General Motors promised it would beat the Japanese at their own game with its upcoming Saturn line. It didn’t quite work out that way, although the first generations of the Saturn sedans were credible and...

Article Excerpts:

...BRASS RING In 1983, General Motors promised it would beat the Japanese at their own...

Helping Business Speak Female - 1-15-2003

After 20 years in marketing and advertising, Mary Lou Quinlan decided to become a translator: She teaches retailers how to speak the language of women. “There isn’t a major marketer that doesn’t depend on women for success,” says Qu...

Article Excerpts:

...Ask a Woman. In her work for clients such as General Motors, Lifetime Television, and Johnson & Johnson,...

Worth Repeating - 9-15-2003

"Bringing up the past just keeps the problem alive. It's like picking a pimple. It only aggravates things." — Marketing consultant AL P. RIES on General Motors’ “road to redemption” ad campaign, which admits to past shortcomings in ...

Article Excerpts:

...Marketing consultant AL P. RIES on General Motors’ “road to...

Managing The Edge - 8-15-2002

Futurist Watts Wackers new book shows how money and markets are made from "dangerous" ideas.

Article Excerpts:

...slew of Fortune 1000 companies, including Nike, General Motors, Goodyear, DreamWorks SKG, Bank of America, and...

Giving Mbas A Global Spin - 11-15-2001

Ggiving MBAs a Global Spin U.S. business schols are revamping curriculum so students understand what makes the world go round.

Article Excerpts:

... Science and Technology''s School of Business. And General Motors supports a Stanford Business School program...

Your Name Here - 6-1-2001

Everything from stadiums to malls is tagged with corporate names. offers you a chance to get into the action. Pssssst. Wanna get in on the ground floor of a can’t-miss million-dollar business opportunity? Today’s your lucky day. Why? B...

Article Excerpts:

... have corporate names. The Coca-Cola Falcons. The General Motors Tigers. The Nike Mariners. In smaller markets,...

U-turn - 12-1-2005

Once headed for the industrial junk heap, Hyundai drove itself back from the brink by learning three little words: quality, quality, quality.

Article Excerpts:

...like to know how they did it," says Szakaly. "General Motors has taken years and years of numerous product...

Red Hot China - 1-15-2006

RED (HOT) CHINA Lured by the dizzying promise of more than a billion consumers, American companies are leading a Western invasion into retails final frontier.

Article Excerpts:

...consultant based in Hong Kong. But General Motors has made inroads as well, selling a growing...

Man with a Mallet - 7-15-2009

Jerry Stark gave up a perfectly good job to pursue an unlikely dream. The dream has become a reality.

Article Excerpts:

...Jerry Stark was 28, he had been working on the General Motors assembly line in Kansas City, Kansas, for four...

...path to happiness in a typical place. He found General Motors and 50 kegs of beer. “I had a blast,” says the...

Drive It - 11-15-2001

THE ELECTRIC COMPANY Your clients will think your car’s a gas, even though you’ll hardly be using any. EV Rental Cars, specializing in environmentally friendly transportation, has just expanded its locations on the East Coast to incl...

Article Excerpts:

...offers a range of eco-conscious cars, including General Motors EV1 (electric), Honda Civic GX (natural gas),...

Page Turners - 4-1-2002

CEO PICKS: GARY HOOVER If anyone knows business and books, it’s Gary Hoover, founder of BookStop, the first book superstore, and founder and CEO of Hoover’s Inc., a leading online provider of business information. Hoover is also ...

Article Excerpts:

...modern corporation” is My Years with General Motors by Alfred P. Sloan (Doubleday), which Hoover...