The sudden influx of participation, coupled with the demographics
of baby boomer retirees, opened the eyes of course owners and
venture capitalists everywhere, and they subsequently opened their
pocketbooks for new greens. In 2000, at the height of the boom,
there were nearly 400 course openings. Last year, there were 119.
"It's typical in any business to have cycles of expansion and
contraction," says Jim Kass, research director for the National
Golf Foundation. "You look at what was happening in the 1990s - the
demand was there, the stock market was strong, and people were
confident in spending money."
Golf course owners were spending money, but not solely on the
private countryclub resort that's been synonymous with the golf
business for so long. "Pay-for-play" courses, as
golf course
designer Thomas Fazio calls them, became the haute couture of the
industry.
But the supply
quickly outgrew the demand. Now countless numbers of pay-for-play
golf courses, public and semiprivate, are being bought and
deconstructed by those interested in the underlying land. "
You look at the patterns, and there always seem to be highs and
lows," says Fazio, who's been in the course-design industry for
nearly five decades. "The difference in the '90s was that golf was
coming out of a recession in '92. From '92 to September 11, we had
tremendous growth.
"Then September 11 hit, and we still had growth, but the economy
was down," he says. "People weren't traveling, and clubs were
empty. What happened is we had this growth not because of golf
only, and we created an oversupply. Now we're in the shakeout
period."