Halloween | Paul Dergarabedian | President | Exhibitor Relations Co.
Psyched Up
by
Robert Wilonsky
The whole of horror history doesn't compare with the millions being
made each week at the box office as studios churn out creepy-crawly
products that inevitably top the list of moneymakers during their
first week of release. Look only at the money made by The Grudge,
which was based on a popular Japanese series: Made for about $10
million, it took in $40 million when it was released, the week
before
Halloween 2004. Or The Ring, another redo of a popular
Japanese film, which cost $48 million and wound up pocketing some
$130 million four months after its October 2002 release. And that's
just at the theater. (Home video profits are difficult to get,
since studios refuse to release the data.) See these numbers and
you understand why The Grudge and The Ring will soon be followed by
sequels.
"I have never seen a period this loaded with horror-thriller films,
one after the next, where all are doing consistently well," says
Paul Dergarabedian,
president of Exhibitor Relations Co., which
tracks box office receipts. "There are exceptions - there always
are - but it's been a renaissance period. In the past 18 months
we've seen not only numerous films in the genre, but they're doing
well, and this is a genre that's still not taken seriously. People
dismiss horror-thrillers as a B-movie situation, but they make
A-movie money, and that's the bottom line."
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