Articles about Harvard Business School Press


Executive Reading - 6-1-2001
Article Excerpts:
  • ...by most people. BRAND NEW By Nancy F. Koehn, Harvard Business School Press, $39.95 Everybody wants to be a brand, but how...

  • ...Lauder, Howard Schultz, and Michael Dell? Here, Harvard Business School Press history expert Nancy F. Koehn explains how these...