American Way Cover - 8/15/2002

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Hideo "Joe" Morita | West Coast Fishing Club | King Pacific Lodge | owner

Hook, Line And Chopper

by David Tracey
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"The trouble with most fishing lodges is that the clients are 80 to 85 percent male," says Hideo "Joe" Morita, owner of the King Pacific Lodge. "I had to make this the kind of place my wife might like so she would let me spend the money."

The son of the founder of Sony, the electronics giant, Morita came to the area seven years ago. "I tried fishing and caught one this big," Morita remembers, holding his palms three feet apart. "So I started fishing like crazy, and ended up buying the lodge."

His wife has yet to make the trip from their native Japan, but the Americans leaving on the same floatplane I took went home happy. And the fish must have been thrilled. The group of us, bear included, left with a total of only one salmon.
FISH TALES
To book accommodations and/or a heli-fishing excursion with Rosewood Hotels' King Pacific Lodge, call (888) 592-5464 or log on to www.kingpacificlodge.com. Their three-, four-, and seven-night fishing and lodging packages start at $4,100.

There are a number of other heli-fishing outfitters in the British Columbia area. Here are three notables:
Nimmo Bay Resort, (800) 837-4354, www.nimmobay.com
River's Edge, (250) 635-1514, www.guidedflyfishingbc.com
West Coast Fishing Club, (888) 432-6666, www.westcoastfishingclub.com -

FIELDS AND STREAMS


Environmentally, there's no real consensus on heli-fishing. Some would prefer that these pristine areas remain off-limits to all human visitation, or at least those arriving by machine (although, by far, the most frequent use of helicopters in the region is for logging, followed by gas and mining exploration). On the other side, heli-fishing can bring visitors in and out of places relatively cleanly compared to the permanent scars left by roads, parking lots, buildings, etc. -

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